They suck you in...

Thursday, November 29, 2007
(the following is copied directly from Dvorak's blog)

If you don’t want to be sucked into a vortex of iPods, iMacs, iPhones and various other Appley products, stay at least 25 feet away from Apple Stores. That’s the conclusion Gene Munster and a group of Piper Jaffray analysts came to over the weekend after doing a little mall-based Apple Store fieldwork.

In the end, the team concluded that the stores seemed to exert a mysterious ‘gravitational pull‘ on shoppers who did venture closer than 25 feet of the entranceways. According to Munster, about 27 percent of people who came within 25 feet of the store thresholds ended up being sucked inside. And while the same force did not compel them to buy anything, Munster believes the mere fact shoppers were drawn inside may be indicative of future purchase decisions.

“The important point is this gravitational pull highlights that consumers’ future buying intentions could be shifting to Apple from PCs,” he said in a research note. “If materialized, this shift should benefit Apple in 2008 and 2009.”